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Code: 49205 Visited: 34 Publish Date: May 16 2018 - 2:38
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Capital Market
Paradigm Shift in Media Communication
Tehran, May. 16 (SENA) - Securities and Exchange Organization set up a gathering for the first time to sketch out the role of public relations and media outlets in the capital market.

Tehran, May. 16 (SENA) - Securities and Exchange Organization set up a gathering for the first time to sketch out the role of public relations and media outlets in the capital market. Press Secretary of Ministry of Culture and Islamic Guidance Mohammad Soltani as the keynote speaker underlined the role of capital markets in the turbulent times of economic sanctions, mentioning that stock exchanges can be a safe harbour for unruly cash flows to be employed for the domestic production.

The secretary mentioning that his division is responsible for informing and educating about cyberspace and social media promised extra measures to apprise the public about capital markets.

Soltani went on to say that media people must be educated about capital markets as they are in constant contact with the society, and are instrumental to convey the financial concepts to the general public. He then referred to the changing environment in the world of media which provides the opportunity of communicating with the right audience more effectively.

Social media has changed the nature of the relationship between the press and the audience in a way that the audience has multiple and accessible sources of information, thanks to the expanding technologies and gadgets. The relationship is multilateral, and there is no gap between the media and people, meaning that every member of the society can be the origin of the news contents.

“Public opinion is broadly forecasted and widely listened to through these new platforms,” he added. He concluded that everyone needs to understand the new environment to best benefit from its potentials so that the pivotal objective of regulators which is educating investors by increasing the level of financial literacy is realized.

 

 
By: Security and Exchange News Agency (SENA)
 
 
 
 
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